A report on a piece of qualitative research - The Impact of Price Essay - 1

A report on a piece of qualitative research - The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example This chapter will explain the research methodology used for achieving the goals of this research study and the justifications for the methodology chosen. A qualitative case study is chosen for accomplishing the objectives of this study since it emphasizes the experiences and perspectives of the consumers who have purchased Toyota vehicles or other similar vehicles in Saudi Arabia. In this regard a qualitative study involves the exploration of a specific social setting or phenomenon involving the collection of â€Å"detailed, in-depth data† from multiple sources including interviews, observations, open-ended questionnaires and secondary data such as reports and records (Creswell, 2009, p. 43). A qualitative case study allows for an â€Å"analysis of a† specific â€Å"phenomenon† which may be programs, institutions, individuals, or social groups (Merriam, 2009, p. x). Since this study involves the collection of data relative to the experiences and perspectives of Toyota consumers in Saudi Arabia relative to price changes and its impact on brand and value, this study is a qualitative case study. Specifically, this s tudy investigates a bonded system. Choi and Hong (2002) conducted a qualitative case study using in-depth, semi-structured interviews among managers in Acura, Honda and DaimlerChrysler to determine the impact of operations cost on the structure of the supply network. In this regard, a qualitative case study was useful for gaining an understanding of how cost influenced the behavior of those directly impacted by costs. Likewise, my case study seeks to determine the impact of price changes on the behavior of consumers who are directly impacted by price changes. Beach, Muhlemann, Price, Paterson and Sharp (2001) argue that any research that can impact production channels and management decisions in production management is best suited to qualitative studies. This is because

Controversial topic Essay Example | Topics and Well Written Essays - 250 words - 1

Controversial topic - Essay Example Several possible negative effects have been listed that risks the environment, human health and socio-economic concerns. The Food and Agricultural Organization of the United Nations discussed the possibility of genes introduced in GMOs escaping or transferring to other members of the same species and perhaps other species that are the non-target. These transgenes or foreign DNA sequence interaction in the cell, plant or ecosystem level, once released will be impossible to recall. Furthermore, there are no conclusive tests to affirm that artificial insertion of genes will not destabilize an organism, encourage mutations or whether the inserted gene itself will be stable in the organism over generations (Food and Agriculture Organization of the United Nations). There is also a well-placed concern on the possibility of introducing foreign genes would negatively impact the health of humans. Author Doris Lin cited studies conducted on rats on a GMO diet that showed problems in their liver and kidneys (Lin). A point to also consider with GMOs is it might result to the birth of a different allergen that can develop life-threatening allergies in people. Socio-economically, the biotechnology research which is the precursor of GMOs is actually lengthy and costly process spearheaded by the private sector. It is big business, with the wish to ensure the return of investment. Advocates have raised their concerns that the market dominance in the agricultural sector would cause the famers’ loss of access to plant material. These would deeply impact small-scale farmers by making them pay for crop varieties bred from genetic material that originally came from their own fields but whose specific genetic modification strains have been patented by big agro-biotech companies (Whitman). If these companies would raise the price of the seeds for their own profit and advancement, small